Christina Henderson on How to Maximize Trade Shows as a Running Brand

Trade shows are an important part of growing the running industry, but how do you actually get the most out of them as a host or attendee?

Christina Henderson is the Event Director for The Running Event and Switchback. She is passionate about bringing people together and the life changing abilities of running and movement.

Jon chats with Christina about:

• her journey from behind-the-scenes to leadership role

• strategies for hosting and attending engaging events

• the components of her trade shows (360 brands, 100,000+ sq ft floor space)

• the convergence of performance and lifestyle brands

• support systems for challenger vs. established brands

Stay connected:

Follow Christina:

https://www.instagram.com/cjflenderson/

The Running Event:

https://www.instagram.com/therunningevent/

Switchback:

https://www.instagram.com/switchbackevent/

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