How Michael Brandt Built Ketone-IQ by Failing Until He Won

From selling $30 shots that tasted 'completely crazy' to building a nine-figure business now sold nationwide in Target, Michael Brandt proved that scaling isn't about perfection—it's about refusing to stay in the ivory tower and dancing with your customers through every messy iteration.

Michael Brandt is co-Founder & CEO of Ketone-IQ, building what's next in human nutrition. Prior to Ketone-IQ, he was an adjunct professor of brand strategy at Academy of Art in SF, product manager at YouTube, and studied engineering & design at Stanford. He’s also a competitive marathoner and currently lives in LA.

Jon chats with Michael about:

• Persistence until success mindset

• Building/Scaling Ketone-IQ

• Marathon running and competitive goals

• Going deep vs dabbling philosophy

• Early product development and sales

Check out Ketone-IQ:

ketone.com/FTLR

Stay Connected:

Follow Michael:

https://www.instagram.com/michaeldbrandt/

This episode is supported by:

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