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Running
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Being an entrepreneur and building a business is like being an athlete - you have no idea what's going to come out the other side, but you put everything you can into it and hope for the best.
As a Venezuelan trail runner raised in the Chilean Patagonia, Moises runs professionally with The North Face and co-founded Vert.run to help make quality coaching more accessible for trail and ultra runners at every level. He’s currently based in Boulder, Colorado.
Jon chats with Moises about:
entrepreneurship challenges and resilience in business
his running journey from Venezuela to competitive trail racing
Boulder Boys podcast creation with friends
Vert Run coaching app development and evolution
sponsorship relationships and brand partnership strategies
Stay connected:
Follow Moises:
https://www.instagram.com/moises.jimenez/
https://www.linkedin.com/in/moises-jimenez-leon/
Vert.run:
https://www.instagram.com/vert.run/
https://www.linkedin.com/company/vert-run/
Boulder Boys Show: https://podcasts.apple.com/us/podcast/the-boulder-boys-show/id1728762148
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Listen guide
"THE Problem-Solving Playbook for Entrepreneurs with Moisés Jimenez" is an episode of Long Run Labs: The Business of Endurance. Runtime 58 min. Published January 27, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.