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Episode Notes
The most successful trail sponsorships happen when brands stop asking 'what can this athlete do for us?' and start asking 'what can we build together that neither could create alone?
Born in Bennington, Vermont and growing up on the Long Trail, Alyssa Clark is a professional trail runner, coach, podcast host, and partnerships manager. Her greatest passion is mountain running and she is working to become the best 100 mile runner both racing and for long distance trail and multi-sport adventures as she can be. Alyssa currently resides in San Diego, CA with her husband and two cats.
Jon chats with Alyssa about:
company culture and employee engagement through storytelling
sponsorship evolution and contract growth in trail running
building community through hospitality and personal connections
professional athlete development and brand partnerships
product testing and athlete involvement in development
Stay Connected:
Follow Alyssa:
https://www.instagram.com/theory_in_motion/
Alyssa’s “Uphill Athlete” Podcast:
“Why Fit Compounds” Substack Essay: https://open.substack.com/pub/longrunlabs/p/why-fit-compounds?utm campaign=post-expanded-share&utm medium=post%20viewer
This episode is supported by:
Skej My favorite tool to help schedule meetings. Check out skej.com/longrunlabs for a very special offer!
Superfiliate helps brands turn creators, customers, and communities into a scalable growth channel, without the usual affiliate mess.
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