The Future of the Creator Economy with Demitra Carter

What if there was a framework you could follow as a content creator that would allow you to work with brands most effectively?

Demitra Carter holds a Master of Science in Education in Sport Management and a Bachelor of Business Administration in Marketing. She is a relationship-driven sports content creator, host, and former Division I track and field athlete who is passionate about sports, women, and culture.

Demitra made history as the youngest certified World Athletics Agent and brings a unique, global perspective to the sports industry through her experience working at ON as a Global Social Media Manager, where she helped shape brand storytelling at an international level.

Currently signed to RH7 as a freelancer and influencer, Demitra serves as the Director of Influence at Popfly. She thrives in roles that sit at the intersection of sports, talent, media, and marketing, and is deeply committed to inspiring and connecting with others through authentic, impactful storytelling.

Jon chats with Demitra about:

• brand authenticity and values alignment

• content creation across multiple platforms

• running community and individual sport dynamics

• local dealership and non-endemic partnerships

• LA 2028 marketing opportunities for athletes

Stay connected:

Follow Demitra:

https://www.instagram.com/demitra_carter/

Follow Popfly:

https://www.instagram.com/popflyco/

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