
Long Run Labs
Jonathan Levitt
How Ultra Trail Cape Town (UTCT) Created a Global Running Destination with Race Director, Stuart McConnachie
Episode Notes
Starting and building a race isn’t easy, but Stu McConnachie’s passion and community-focused business strategy have led UTCT to what it is today.
Stuart McConnachie is a prominent figure in South Africa's trail running community, best known as the Race Director of the RMB Ultra-Trail Cape Town (UTCT), one of Africa’s most prestigious trail running events. Since its inception in 2014, McConnachie has played a pivotal role in developing UTCT into a globally recognized race that attracts elite runners from over 50 countries. Founder of the most prominent trail community in Cape Town, Tuesday Trails, Stuart is a runner and passionate advocate for the community and the trail environment of Cape Town and surrounds.
Jon chats with Stu about:
How Stu Discovered that Race Directing is his Calling
- Developing UTCT & Building a Strong Community
- Finding Sponsorships & Implementing an Effective Business Model
- The Philosophy & Values that Anchor UTCT
How UTCT Compares to Other International Races
Stay connected:
Follow Stu:
https://www.instagram.com/stuaay/
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