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Running
EP 98 — INFLUENCERS BRING REACH, ATHLETES BRING TRUST
In The Beginning | Australian Running and Endurance Podcast›
Aug 7, 20261:04:01
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Running
Episode context
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Everyone does the Mona Fartlek. Almost nobody does it properly — and Courtney admits he's one of them, letting his floats slide into jogs so the reps look quicker.
From there it's Keely Hodgkinson's new Nike signature collection and what it says about where athlete branding is heading, plus the sharpest line either of us has read this year: influencers bring reach, athletes bring trust, and confusing the two is why sports marketing is a mess.
Also: the world's-fittest-person fallout, a hurdler breaking records on a Maccas order, and Liam's proposal that any café charging eight bucks a coffee should have to show its working.
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Liam on Strava
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Listen guide
"EP 98 — INFLUENCERS BRING REACH, ATHLETES BRING TRUST" is an episode of In The Beginning | Australian Running and Endurance Podcast. Runtime 1 hr 4 min. Published August 7, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.
