EP70 – CHEATING, APEX ATHLETES & THE BUNNINGS MARATHON
In the Beginning PodcastEpisode Notes
This week on In The Beginning, Courtney and Liam unpack one of the wildest stories in elite sport — ski jumpers allegedly injecting acid into their genitals to gain a competitive advantage ahead of the Winter Olympics. From there, the boys dive into where “gaming the system” ends and cheating begins, the rise of the so-called Apex Athlete (110kg bench x10 + a 2:50 marathon), and why HYROX has become a $140m fitness monster.
There’s a reality check on marathon culture, a deep appreciation for patience in training, and a left-field brainstorm on why Bunnings should sponsor a marathon.
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