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What makes someone choose one brand over another when the products themselves aren’t all that different? Brian Button joins Jon to talk about brand strategy, authenticity, and what companies can learn from his time helping build brands like Lyft, DoorD...

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"What Makes a Brand Stand Out When the Products Are Basically the Same" is an episode of Long Run Labs: The Business of Endurance. Runtime 57 min. Published September 8, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.