Running
Episode 137: Women’s sports are good business with Kate Veronneau
Trail Society›
Jun 9, 20261:03:06
Listen now
Listen in the appEpisode context
Listen
Keep going with Trail Society.
Listen here or keep browsing the show and related sport coverage from here.
Episode Notes
This week Corrine Malcolm is joined by Kate Veronneau, the director of women’s strategy at Zwift, a former professional cyclist, and one of the major driving forces behind the growth of women’s cycling and the huge success of the Tour de France Femmes.
- How Kate went from pro cyclist to creating real opportunities and pathways for women to become professional cyclists
- What it takes to build better systems for female athletes
- Why investing in women's sports is both the right thing to do and good business
From backing and building the Zwift Academy and the Tour de France Femmes avec Zwift to storytelling, sponsorship, and the future of women’s sport, it may be more about cycling but the lessons apply to all female athletes and runners. Kate will also be headlining this fall's FeistyFest — a three-day festival for active women.
What's possible when people stop waiting for the change they want to see and start building it?
Follow Us:
FeistyFest Details and Registration: https://feisty.co/events/feisty-fest/
@feisty_media
@trail.society
Support our Partners:
Use the code FEISTY2026 for 20% off at https://www.tifosioptics.com
Use code TRAILSOCIETY for 15% off any Vacation Races event at https://www.vacationraces.com
Good Ranchers: Subscribe and get $25 off your first order with the code IRON at goodranchers.com
rabbit: Visit https://www.runinrabbit.com/ use code: JUNEBUNNY10 for 10% off.
Mentioned in this episode:
Vaction Races
Use code TRAILSOCIETY for 15% off any Vacation Races event at https://www.vacationraces.com
TifosiJune
Use the code FEISTY2026 for 20% off at https://www.tifosioptics.com
Next listen
All from Trail Society →
Next listen
Episode 139: Revisiting the pursuit of excellence with Western States champ Abby Hall
4 days ago1:09:03
Listen guide
How do I listen to this episode of Trail Society?
"Episode 137: Women’s sports are good business with Kate Veronneau" is an episode of Trail Society. Runtime 1 hr 3 min. Published June 9, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.
Step by step
- Open Spot Sports. Get the free Spot Sports app for background play, lock-screen controls, and offline downloads.
- Or stream right here. Tap play on the episode card above. No app needed.
- Browse the full podcast. Jump to the Trail Society page for the rest of the catalog.
- Or subscribe in any podcast app. Trail Society ships on a standard RSS feed, so Apple Podcasts, Spotify, Overcast, and Pocket Casts all work too.
Quick FAQ
- When was this episode published?
- June 9, 2026.
- How long is this episode?
- 1 hr 3 min.
- What podcast is this from?
- Trail Society. Browse the full back catalog on the show page.
- What does this episode cover?
- Trail Society covers running. This episode runs on the show's regular cadence.
