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Why Authenticity Is the Only Marketing Strategy That Lasts

Running

Why Authenticity Is the Only Marketing Strategy That Lasts

Long Run Labs: The Business of Endurance›

Jul 21, 20261:09:31

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Episode Notes

Alex Maier has spent his career building brands that actually listen. From Porsche and Audi to Nike to onX Maps to his current role as president of OnWater, he has consistently chosen the path of product led growth over marketing led noise. And the thr...

Next listen

All from Long Run Labs: The Business of Endurance →

How the RiNo 5K Is Building Community, Funding Impact, and Proving a Neighborhood Race Can Be More Than Just a Race

Next listen

How the RiNo 5K Is Building Community, Funding Impact, and Proving a Neighborhood Race Can Be More Than Just a Race

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"Why Authenticity Is the Only Marketing Strategy That Lasts" is an episode of Long Run Labs: The Business of Endurance. Runtime 1 hr 9 min. Published July 21, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.

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Quick FAQ

When was this episode published?: July 21, 2026.
How long is this episode?: 1 hr 9 min.
What podcast is this from?: Long Run Labs: The Business of Endurance. Browse the full back catalog on the show page.
What does this episode cover?: Long Run Labs: The Business of Endurance covers running. This episode runs on the show's regular cadence.

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Why Authenticity Is the Only Marketing Strategy That Lasts
Long Run Labs: The Business of Endurance