The Truth About Supplements, Social Media Marketing, and Your Running Performance with Zoe Rom and Kylee Van Horn

Why are runners such a prime target for the supplement industry, and how can you tell the difference between an evidence-based product and clever marketing?

In this episode of The Fuel Run Recover Podcast, I’m joined by Zoe Rom and Kylee Van Horn, hosts of the popular Your Diet Sucks podcast, for a great conversation about supplement marketing, social media, optimization culture, and how athletes can make smarter decisions about the products they buy.

We explore why endurance athletes are uniquely vulnerable to supplement marketing, how social media algorithms amplify fear-based health messaging, and why the fundamentals of performance nutrition are often overshadowed by flashy products promising quick results.

Whether you've ever wondered if you need the latest supplement, felt overwhelmed by conflicting nutrition advice online, or questioned whether you're doing enough to support your performance, this episode will help you think more critically about the messages you're seeing.

• Why supplement marketing is more powerful than ever in the age of social media

• How algorithms reward fear, outrage, and oversimplified health advice

• The psychology behind why endurance athletes are drawn to supplements

• How influencer marketing blurs the line between recommendations and advertisements

• The rise of peptides, biohacking, and performance-enhancing trends

• How to evaluate health and performance claims with a critical eye

• The importance of focusing on sleep, nutrition, training, and recovery before supplements

• Practical ways to curate your social media feed and protect your mental well-being

Follow Zoe and Kylee and the Your Diet Sucks Podcast
@yourdietsuckspod

Looking for the resources mentioned in today's episode?

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And if you’re ready for more support, I’ve got options—whether it’s my nutrition ebook⁠ ⁠Fuel Smarter, Run Stronger⁠⁠, my online coaching programs The Fueled Runner or ⁠ ⁠The Fuel Train Recover Club,⁠⁠ or apply for limited spots in my personalized⁠ ⁠1:1 coaching ⁠⁠programs.