Most Replayed Episode: Alex King, Founder of terignōta

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Alex King, Founder of Terignōta | The Business of Making Trail Running More Accessible

Alex King is back on the Steep Stuff Podcast! One year after our first conversation, Alex returns to share how life has changed as the founder of Terignōta, the trail running apparel brand challenging the industry’s traditional approach to pricing, marketing, and product development.

We catch up on Terignōta’s rapid growth, the realities of building a business from the ground up, and the rollercoaster of running an independent brand. Alex pulls back the curtain on the business, discussing everything from major sales days and quieter stretches to the risks of scaling production, navigating tariffs, and staying true to his vision in a competitive market.

We also dive into Terignōta’s approach to radical transparency, why Alex has chosen to prioritize community and organic growth over paid advertising, and how he’s working to deliver high-quality gear without the premium price tag. From product development and customer service to the lessons learned along the way, this conversation offers a fascinating look at what it takes to build a brand in the modern trail running landscape.

And, of course, we talk running. Alex shares updates on his own racing, the lingering effects of his Achilles injury, and how his relationship with the sport has evolved as Terignōta continues to grow.

Whether you're a trail runner looking for quality gear, an aspiring entrepreneur, or simply curious about the business behind the sport, this is an episode you won't want to miss.

Follow Alex King: @alexkingruns

Follow Terignōta: @terignota

Shop the latest gear at terignota.com.

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