You Can Do It All, Just Not All at Once: Fuel Goods Founder (& new mom) Laura Jorgensen

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Fuel Goods co-founder Laura Jorgensen is on a mission to make sports nutrition simpler, and she's doing it while rebuilding her body and raising a newborn.

Laura's relationship with movement has never followed a straight line. After three ACL tears ended her collegiate basketball career at Swarthmore, she turned to running, then cycling, and rode it all the way to the pro ranks with 50+ podiums and a spot on the U.S. National Team. Along the way, she co-founded Fuel Goods, the discovery marketplace and Fuel Planner built to take the guesswork out of endurance fueling.

This January, Laura had her knee replaced. This summer, she became a mom for the first time. Now she's easing back into running through run-walk physical therapy, chasing a very different kind of comeback.

The advice that changes everything? You can do it all, you just can't do it all at once.

In this episode, we talk about:

🌀 The story behind Fuel Goods and the Fuel Planner, which turns your training plan into a fueling plan you can actually buy
🌀 How becoming a mom changes your relationship with ambition, time, and performance
🌀 The "highest and best use of my time" question Laura uses to make faster, saner decisions
🌀 Redefining what it means to be a runner in a new season of life

This conversation goes beyond sports nutrition. It's about resilience, patience, and learning how to stack hard things that fill you up instead of drain you. 

RESOURCES:
IG: @fuel_goods

Grab a free personalized fueling plan at fuelgoods.com/fuelingplan.

THANK YOU, SPONSORS!:

💗 BEAM MINERALS plant based liquid minerals. Save 20% with code MOTHERRUNNER. 

💗 AQUA OMEGA High-quality Omega-3s. Save 20% with code MOTHERRUNNER.

Whitney Heins is a mom of 2, a lifelong runner, a VDOT-certified running coach for moms who run, and founder of the resource, themotherrunners.com. When training for her first marathon as a mom, she found a dearth of information related to running and motherhood. She also felt extremely isolated as a new mom. As a former TV journalist and a freelance writer she decided to use her skills to fill the void with an online resource and community, called The Mother Runners. Whitney also recognized a need for run coaches who understood the demands of motherhood, so she also became a running coach—unearthing a passion for helping moms reap the rewards and empowerment of running. Coming out of a long injury cycle, she ran a 2:54 marathon and 1:20 half marathon in her 40s. She lives in Knoxville, TN with her husband, two kids, and three dogs.

• www.themotherrunners.com
• Instagram: @themotherrunners
• YouTube: The Mother Runners
• whitney@themotherrunners.com