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Leland Kohere is the marketing manager at Osprey Packs, one of the most trusted names in outdoor gear. He oversees their athlete program, field marketing, content, and social media. And after five years on the inside, he has a pretty clear view of what...

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"How Osprey Thinks About Creators, Athletes, and Authentic Brand Building" is an episode of Long Run Labs: The Business of Endurance. Runtime 55 min. Published August 18, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.