Why Athletes Get Naked

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WNBA star Liz Cambage made more on OnlyFans in one week than in her entire basketball career. And she’s not alone. From Olympic champions to footballers and tennis pros — more and more athletes are joining the platform.

But this isn’t just a clickbait headline or a punchline. It’s a story about money, power, and the creator economy. Why are world-class athletes turning to a platform known for adult content? How much are they really making? And what does this say about how broken the economics of professional sport can be?

We dig into the real numbers, the incentives, the risks — and what it all means for the future of sports, sponsorship, and the fan-athlete relationship.

⏱ Timestamps
00:00 The Insane Business of Athletes on OnlyFans
01:08 The Company
02:30 The Business Model
04:23 How Athletes Make Money
07:11 The Dilemma
09:18 The Plan Behind

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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