Video
The Insane Wealth of Como Football Club
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How did a bankrupt, fourth-division Italian football team become one of the most exciting business projects in the world of sports? In this video we break down the Business of Como 1907: From brewing their own silk-filtered beer to offering matchday packages that include seaplane rides and Vespa tours.
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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Press play above — the video streams right here. The free Spot Sports app also queues clips like this one alongside your followed teams and athletes.
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How long is this video?
10 minutes.
