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The Insane Business of the FIFA World Cup
General Sports
The Insane Business of the FIFA World Cup
Athletic Interest›
Jun 4, 202611:2371.9K views
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Around six billion people will watch the 2026 World Cup. But behind the spectacle on the pitch lies a complex web of billion-dollar broadcasting deals, dynamic ticket pricing, and host cities footing the bill. Who actually profits from the biggest sporting event in human history? In this video, we are breaking down the business of the FIFA World Cup 2026.
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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11 minutes.
