Why Running Became Popular

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Getting a bib for the NYC Marathon is officially harder than getting into Harvard. With rejection rates up to 97% and entry fees hitting hundreds of dollars, running has transformed from a cheap hobby into one of the most exclusive sectors in the sports world. In this video, we break down the insane business of running. How did a sport that requires nothing but a pair of shoes turn into a billion-dollar economy?

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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