The Insane Business of Chess (feat. GothamChess)

Big thanks to @GothamChess for the insights and collaboration on this video! Check out his channel to learn more about chess (or just to have a good time).

📫 .substack.com/

⏱ Timestamps
00:00 The Incredible Economics of Chess
01:14 The History - Maniacs, Murder and Marketing
03:28 The Boom - Netflix, YouTube & More
05:08 The Secret Behind the Rise
06:52 The Player - Magnus Inc.
08:17 The Company
10:04 The Power of Content

🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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📚 Sources
[1] un.org/en/observances/world-chess-day

[2] huddleup.substack.com/p/how-the-resurgence-of-chess-built

[3] bigthink.com/pessimists-archive/chess-insanity

[4] nytimes.com/2022/06/17/crosswords/chess/chess-is-booming.html

[5] chess.com/article/view/partner-with-chesscom

[6] sites.lsa.umich.edu/mje/2021/04/05/the-queens-gambit-the-chess-boom-and-the-future-of-chess

[7] popularmechanics.com/culture/gaming/a34012267/why-everyone-is-playing-chess-online

[8] nytimes.com/2021/11/22/sports/magnus-carlsen-chess.html

[9] sramanamitra.com/2021/12/02/solo-student-entrepreneur-to-over-50m-revenue-chess-com-ceo-erik-allebest-part-4