Why WWE Won
Athletic InterestApr 10, 2025 • 158.4K views
General Sports
Description
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WWE is not a traditional sport — and that’s exactly why it dominates the internet.
With sold-out arenas, record-breaking revenue, and a $5B Netflix deal, WWE is winning on every screen. But what really sets it apart? Total control. Scripted drama, viral moments, and the perfect formula for YouTube’s highlight-hungry algorithm.
In this video, we dive into how WWE turned kayfabe into a content strategy, why storytelling beats scorelines, and how they quietly became the most powerful sports entertainment brand on the planet.
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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