Wolfgang W. Muller - Founder & Acting CEO at F2O Sports | A Mission to Enable Fans to Own The Game

In this episode of The One Soccer Nation Podcast, host Kareem Rae sits down with Wolfgang W. Muller, Founder and Acting CEO of F2O Sports, to unpack a fundamental question facing global football: Is the traditional club ownership model broken?

Wolfgang shares a candid perspective on why the current football business model is outdated, how the relationship between clubs and fans is under real strain, and why fan engagement is no longer optional for long-term sustainability. The conversation dives into the growing influence of American investors in European football, the role of storytelling as an under-utilized asset, and why clubs must rethink how they build trust, relevance, and community.

With the 2026 World Cup approaching in North America, Wolfgang explains why this moment represents a turning point for the sport, and how regulatory shifts and blockchain-enabled technology are making fan ownership models more viable than ever. He also outlines how F2O Sports is using technology to help clubs adapt to changing fan expectations and create deeper, more durable connections with their supporters.

This episode is a must-listen for club owners, investors, operators, and anyone interested in the future of football ownership, fan economics, and the next evolution of the global game.

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DISCLAIMER: Kareem Rae runs One Soccer Nation (OSN) all views expressed by him and the guests on his podcast are solely their opinions and do not reflect the views of One Soccer Nation. You should not treat any opinion expressed by Kareem or his guests as a specific inducement to make a particular investment or follow a particular strategy, but only as an expression of his personal opinion. This podcast is for informational purposes only.

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Chapters:
00:00 Intro – The future of football ownership & capital
03:52 2026 World Cup & its impact on North America
05:10 Wolfgang’s personal connection to the game
06:46 Which parts of the current model are most at risk
07:01 The growing disconnect between clubs and fans
08:18 How club owners are reacting to new ownership models
10:11 Why club owners fear change
12:16 Blockchain, regulation & why the landscape has shifted
13:48 Why traditional fan ownership rarely scales
16:09 Tokenization, liquidity & treating clubs like assets
19:20 Why American investors see opportunity in global clubs
20:30 Stadium underutilization & missed revenue opportunities
23:25 How F2O changes the capital stack for tier 2–3 clubs
25:49 How F2O fits alongside sponsorships & ticketing
27:14 Metrics owners should track to know it’s working
28:18 Will F2O target U.S. clubs?
29:44 What surprises club executives most about F2O
30:52 F2O’s due diligence process
31:26 Does fan ownership slow decision-making?
32:57 When clubs should NOT pursue this model
35:10 Where F2O Sports will be by 2030
36:38 Scaling fan ownership in smaller markets
38:36 Wrexham, documentaries & global storytelling
41:53 Business lessons football ignores (community & story)
45:07 The power of football docu-series & media
46:04 What the best-run clubs will do differently by 2030