In this episode of The One Soccer Nation Podcast, host Kareem Rae sits down with Wolfgang W. Muller, Founder and Acting CEO of F2O Sports, to unpack a fundamental question facing global football: Is the traditional club ownership model broken?

Wolfgang shares a candid perspective on why the current football business model is outdated, how the relationship between clubs and fans is under real strain, and why fan engagement is no longer optional for long-term sustainability. The conversation dives into the growing influence of American investors in European football, the role of storytelling as an under-utilized asset, and why clubs must rethink how they build trust, relevance, and community.

With the 2026 World Cup approaching in North America, Wolfgang explains why this moment represents a turning point for the sport, and how regulatory shifts and blockchain-enabled technology are making fan ownership models more viable than ever. He also outlines how F2O Sports is using technology to help clubs adapt to changing fan expectations and create deeper, more durable connections with their supporters.

This episode is a must-listen for club owners, investors, operators, and anyone interested in the future of football ownership, fan economics, and the next evolution of the global game.

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