The Hidden Problem in Women's Football

A video about the most influential piece of equipment in recent sporting history.

📫 .substack.com/

⏱ Timestamps
00:00 The Hidden Problem
00:20 The Technology
02:02 The History - From Brandi Chastain to Keira Knightly
03:20 The Business
05:12 The Legacy

🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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📚 Sources
[1]theguardian.com/sport/2021/jun/18/theyre-not-treating-us-as-small-men-team-gb-women-get-the-right-bras

[2] theguardian.com/uk-news/2022/aug/03/secret-support-did-prescription-bras-help-lionesses-to-euro-2022-glory

[3] pubmed.ncbi.nlm.nih.gov/35711113

[4] nssgclub.com/en/fashion/19068/brandi-chastain-nike-top-womens-football

[5] huffingtonpost.co.uk/entry/story-behind-chloe-kellys-legendary-sports-bra-celebration_uk_62e77c57e4b07f837670b353

[6] theguardian.com/football/2023/jun/14/new-womens-football-boots-big-step-forward-or-marketing-ploy
[7] link.springer.com/article/10.1007/s12283-022-00384-3

[8] businesswire.com/news/home/20200722005305/en