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Does Salomon Have A Fashion Problem?
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Salomon is a mountain brand known for its no nonsense trail running gear. But ever since tech wear decided to touch grass to give rise to gorpcore, Salomon’s largest revenue source is now hype beasts buying trail racing protros to wear casually. So what does it mean for a performance brand when its core intended audience is no longer its most profitable? Will Salomon be able to keep both hardcore and casual customers happy? Or does Salomon have a fashion problem?
Disclosures: This video was made after having attending a media event, hosted by Salomon. Salomon covered travel costs, lodging and food costs, and they set the itinerary. This video also contains footage and references to two other prior Salmon media events, operating under the same circumstances.
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How long is this video?
8 minutes.
