Why Real Madrid Really Built a New Stadium

🚀 Thanks a lot to Shopify for sponsoring this video: https://www.shopify.com/athleticinterest. 🔥 Check out our sneaker socks: https://shop.athleticinterest.com/ 📫 Subscribe to our newsletter: https://athleticinterest.substack.com/ ⏱ Timestamps 00:00 🤴🏻Bernabeu's facelift 01:19 🏟️ Bernabeu's evolution 03:08 💰The Business Numbers 04:28 🚀Athletic Interest Merch powered by Shopify 05:40 📕Perez's masterplan 08:53 ⚽The Consequences for football 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Email list: https://athleticinterest.substack.com/ Instagram: https://www.instagram.com/athleticinterest/ Twitter: https://twitter.com/AthleticIntrst 🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 📚 Sources 1. The Athletic - https://theathletic.com/4665731/2023/07/05/real-madrid-santiago-bernabeu-stadium/ 2. Daily Mail - https://www.dailymail.co.uk/sport/sportsnews/article-11374395/Florentino-Perez-planned-Real-Madrid-Bernabeu-theme-park.html 3. Managing Madrid - https://www.managingmadrid.com/platform/amp/2023/10/30/23939066/real-madrids-2022-2023-year-end-income-exceeds-pre-pandemic-levels 4. Real Madrid YT - https://www.youtube.com/watch?feature=shared&%3Bt=83&v=epef95O-EwY 5. Nation World News - https://nationworldnews.com/tickets-to-see-taylor-swift-in-madrid-touch-the-sold-out-mark-in-just-three-hours/ 6. Voz Populi - https://www.vozpopuli.com/economia_y_finanzas/florentino-perez-ficha-live-nation-explotacion-bernabeu.html 7.. TIFO - https://www.youtube.com/watch?v=dz5dBwr16A8 8. The Sun - https://www.thesun.co.uk/sport/football/8941225/spurs-restaurants-tottenham-hotspur-stadium/ 9. The Standard - https://www.standard.co.uk/sport/football/google-tottenham-hotspur-stadium-naming-rights-b1031772.html 10. Deloitte - https://www2.deloitte.com/mk/en/pages/consumer-business/articles/deloitte-football-money-league2.html + https://www2.deloitte.com/uk/en/pages/sports-business-group/articles/deloitte-football-money-league.html 11. Real Madrid - https://www.realmadrid.com/en/news/2021/12/08/real-madrid-finances-an-innovative-underground-greenhouse-to-store-the-santiago-bernabeus-grass-at-a-fixed-rate-of-153 #RealMadrid #florentinoperez #athleticinterest #football #business This video was sponsored by Shopify