Loading episode…
Loading episode…

Soccer
Episode context
Listen here or keep browsing the show and related sport coverage from here.
In this episode, Markus Klausmann, Director of Sales and Partnerships (DACH & CEE) at Stats Perform, shares his journey of blending a lifelong passion for football with cutting-edge innovation. Born into a family with a rich football tradition, Markus reflects on fulfilling his childhood dream through a partnership with kicker, gaining inspiration from his digital-native son about Gen Z’s evolving engagement with the sport, and why data-driven storytelling is essential for leagues and clubs.
Next listen
All from FOOTBALL BUSINESS Podcast by FBIN →
Next listen
Reaching the Next Generation of Football Fans on Roblox - ft. Ricardo Briceno & Alexander Mühl
Listen guide
"Keep the Goosebumps: Blending Technology, Creativity, and Authenticity ft. Markus Klausmann, Director of Sales & Partnerships (DACH & CEE) at Stats Perform" is an episode of FOOTBALL BUSINESS Podcast by FBIN. Runtime 51 min. Published December 9, 2024. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.