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Soccer
Reaching the Next Generation of Football Fans on Roblox - ft. Ricardo Briceno & Alexander Mühl
FOOTBALL BUSINESS Podcast by FBIN›
Jul 24, 202648:49
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We talk with Borussia Dortmund and Gamefam about how football clubs can use Roblox to reach younger fans. Ricardo Briceno and Alexander Mühl discuss FIFA Super Soccer, Dortmund’s activation reaching almost seven million players, the role of gaming in kit launches, and why clubs should approach Roblox as a fan engagement platform rather than a direct sales channel.
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