Brett Posten, Highline Partners | Episode No. 526

Highline Partners is a boutique brand strategy and marketing consultancy based in Kansas City, Missouri. The firm brings together a network of senior-level specialists to build the right team for each client's unique branding and marketing needs.

On this episode of The Wednesday Match Play Podcast, powered by Heritage Creations USA, Brett gives us an inside look at Highline Partners, defines what a brand truly is, and breaks down the brand marketing funnel. He reminisces about his time at Ralph Lauren and shares lessons learned from working with major clients like Mastercard. Brett also dives into the power of superfans, the value of club surveys, his relationship with Mark Bado, and offers advice for those serving on a board of directors. He even shares his perspective on AI and its role in today's world.

This was a colorful conversation and an honor to have Brett on the show. Let's tee off!