#202 - Hunter Macy, Founder & CEO of Rendezvu

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A single gear text from a mountain guide sparked a bigger question: why do the most trusted people in the outdoors drive so many purchases and earn nothing from it? We sit down with Hunter Macy, founder and CEO of Rendezvous, to unpack how that moment turned into a platform built for trail running gear recommendations, athlete monetization, and brand partnership management all in one place.

We get specific about the athlete side: building a profile that reflects what you actually use, earning from authentic recommendations without living in your DMs, and using real analytics to prove your value. Hunter explains why transparent click and sales data can change sponsorship conversations from “take a chance on me” to “here’s what I’ve already driven,” especially for the large middle of the sport trying to go fully pro.

Then we flip to the brand perspective: ambassador roster management, campaign tools, product gifting, messaging, and sales tracking that help small teams run high-impact programs without scattered spreadsheets and endless email threads. We also talk growth with intention, staying mission-led, responding fast to community feedback, and expanding internationally without losing what makes trail running feel like a soul sport.

If you care about the future of outdoor commerce, trail running sponsorships, and buying gear you can actually trust, press play. Subscribe, share this with a running friend, and leave a review with your biggest takeaway.

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