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On the new Footballco Business Podcast, we're joined by Kenny Annan-Jonathan to discuss the role of creatives in sport and what can be expected this year from LIONS Sport - the latest edition to Cannes Lions International Festival of Creativity.
Including..
🎨 Should there be more in-house creatives at football clubs?
🇧🇷 Why Brazil is winning the World Cup of apparel
🏀 What football can learn about creativity from other sports
✈️ Advice for attending Cannes Lions
📅 What to expect from LIONS Sport
🇬🇭 Why all eyes should be on Ghana at the World Cup
This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions.
The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. Find out more .
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Listen guide
"Creativity in Football & LION Sport at Cannes Lions International Festival of Creativity Preview with Kenny Annan-Jonathan" is an episode of The Footballco Business Podcast. Runtime 38 min. Published April 23, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.