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Soccer
SportsPro World Cup Special pt2: The Beckham World Cup and the most marketable World Cup players
The Footballco Business Podcast›
Jul 16, 202632:40
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We're joined again by SportsPro's Michael Long and Steve McCaskill for part two of our World Cup special.
With David Beckham rumoured to have earned more than £25m from brand endorsements at the 2026 World Cup and appearing in more campaigns than any active player, we ask whether you can have too much Beckham? And, is Beckham the most marketable athlete ever?
Also...Who have been the most marketable players at the 2026 World Cup? We try to build the most marketable 5-a-side team possible.
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