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Soccer
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SportsPro's Michael Long and Steve McCaskill join the pod to discuss highlights from the 2026 World Cup and the innovations and changes to how the tournament is broadcast - what's worked, what hasn't.
This is the first of a World Cup two-part podcast, part two will be out on July 16th, covering whether Beckham needs to be involved in every World Cup advert and who have been the most marketable players at the tournament,
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"SportsPro: World Cup Special pt1: IShowSpeed to Ref-Cam - Is this the most innovative World Cup broadcast since 1970?" is an episode of The Footballco Business Podcast. Runtime 23 min. Published July 15, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.