Inside IFK Göteborg with Marcus Modéer, Head of Communication

Did you know the only Swedish club to ever win the European Cups, not once but twice, was IFK Göteborg? In this episode, we chatted with Marcus Modéer, Head of Communication at IFK Göteborg. Marcus shared what makes this sleeping giant of Scandinavian football special, why they were called “The Last Proletarians of Football,”  how they monetized premium content to open up a €300k revenue stream, and much more.

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