Soccer
The Future of European Football Media Rights through the lens of the German Bundesliga_ ft. Robin Austermann
FOOTBALL BUSINESS Podcast by FBIN›
Mar 10, 202550:28
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Episode Notes
In this episode, Robin Austermann, Head of Europe & LATAM - Sales & Audiovisual Rights, shares insights into the Bundesliga’s media rights strategy. From tackling piracy to engaging a new generation of viewers, the league is redefining media rights through innovation to stay ahead in football broadcasting. We dived into several exciting questions: 1) The Current State of Media Rights in European Football and the Germ
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