S2 EP11: Ruby Raut, waking up and kicking ass

Ruby Raut is the founder and CEO of WUKA, a period pants brand that does good. Ruby grew up in Nepal and was given old sari rags to use as in place of period products, a sustainable but unhygienic alternative to tampons and pads. It was this concept, using reusable materials in place of disposables, that gave Ruby the inspiration to found WUKA.

In 2019, Ruby took part in the Vitality 10K with Bryony Gordon's Mental Health Mates and Celebrate You body confidence campaign. The only requirement was that she (along with the rest of the group) had to run the race in WUKA underwear and relatively nothing else!

In this episode, Ruby explains how WUKA's Perform range provides a sustainable and leakproof choice for women who run, as well as discussing what it was like to run a 10K in just her underwear! Plus, Emily and Ruby open up the conversation about periods to break taboos and raise awareness of the period pants tax. Sign the petition here.

Host: Emily Jones
Guest: Ruby Raut (WUKA)
Music: Cali by Wataboi

Find out more about Run Panthera by visiting the website and enter the virtual women's half marathon.