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Soccer
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With the US hosting its 2nd World Cup, we spoke to US Soccer's Catherine Newman about the governing body's hopes for the tournament, what's changed in the US since 1994 and how kits and culture will play a role in making soccer America's favourite sport.
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"US Soccer - World Cup 2026: Kits, Culture, and Defining World Cup Success with CMO Catherine Newman" is an episode of The Footballco Business Podcast. Runtime 34 min. Published June 10, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.