The Outdoor Brand That Didn't Make It to Fashion Week

What happens when the guy who's spent years criticizing outdoor brand campaigns has to defend one of his own?

Today on The Rock Fight, it's another edition of The Brief, and Producer Dave is back! Only this time, he's trading his usual role as critic for the creative hot seat.

Now leading brand and creative at Oboz, Dave joins Colin to break down the footwear brand's new “We Didn't Make It to Fashion Week” campaign, a tongue-in-cheek response to the outdoor industry's growing obsession with fashion.

Colin and Dave dig into how the campaign came together, why the chose to celebrate its absence from New York Fashion Week, and how the brand brought the idea to life through social content, a red rock runway, and activations with specialty outdoor retailers.

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