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General Sports
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General Sports
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What does it actually take for a new outdoor brand to earn a spot on the shelves of a specialty retailer?
Today on The Rock Fight, Colin is recording from GOA Connect in Kansas City, where he welcomes back Sunlight Sports owner Wes Allen for a little experiment.
After exploring the show's Discovery Marketplace, Colin selected five promising outdoor brands and decided to pitch them to Wes. The goal? Find out which brands have what it takes to succeed at specialty retail and which ones might have a tougher road ahead.
Five brands. One retailer. Some surprising answers. Who makes the cut?
Want to pick a fight with The Rock Fight? Send your emails to myrockfight@gmail.com.
The Rock Fight is a production of Rock Fight, LLC.
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"I Pitched 5 Outdoor Brands to a Retailer. Here's What Happened." is an episode of The Rock Fight: Outdoor Industry & Adventure Sports Commentary. Runtime 42 min. Published November 10, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.
