Episode 689: Female Founder Series | Jennifer Doll on Building HUUG and Reinventing the Everyday Bra

Today, we’re kicking off a brand-new Female Founded Series on the podcast, and I couldn’t be more excited.

Over the next several weeks, I’ll be sitting down with women who have built incredible businesses from the ground up. These are women who saw a problem, believed there was a better way, and went all in to create something meaningful.

Our first guest is Jennifer Doll, founder of HUUG.

Jennifer has more than 25 years of experience in the apparel industry and has worked for brands including Victoria’s Secret, Target, Spanx, and Vanity Fair. After years of designing products for other companies, she saw an opportunity to solve a problem women everywhere know well: finding a bra that is actually comfortable, supportive, and functional for everyday life.

The result is HUUG, a line of thoughtfully designed bras and underwear that eliminate many of the frustrations women have come to expect. No removable pads. Comfortable support. Durable construction. Pieces designed to move with you through everyday life.

Jennifer is also a marathoner, a mom of four, and someone who understands firsthand the role movement and community can play in our lives. In this conversation, we talk about her career journey, building HUUG from the ground up, what she learned working for major apparel brands, and the challenges and rewards of entrepreneurship.

One of my goals with this series is to introduce you to incredible female-founded businesses that are creating products worth supporting, and Jennifer is a perfect person to kick things off.

If you enjoy this conversation, please leave a rating and review, share the episode with a friend, and support the women building these businesses.

Support our sponsors:

HUUG makes high-quality bras and underwear designed to actually fit and support your body through every phase of life. Their pieces are comfortable, functional, and built for movement, making them a go-to for everyday wear, running, and training alike. Use the code Lindsey for 15% off at huug.com.

Tailwind Nutrition
Tailwind Nutrition creates all-in-one endurance fuel and hydration products designed to be easy to digest while providing calories, electrolytes, and hydration during long efforts. Their products are built specifically for endurance athletes who want simple, effective fueling without GI issues.

Go to tailwindnutrition.com/another and use the code “Another20” for 20% off your first order.

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