World-Renowned Sports Psychologist Jeff Troesch: What It Takes to Be Great, the "It Factor," & Why You Don't Actually Want to Be an Olympian

For nearly 40 years, Jeff Troesch has worked behind the scenes with NBA players, MLB All-Stars, Olympic medalists, and national championship programs. He's coached athletes at every Olympic Games since 1988, helped shape the mental systems at IMG Academy, and consulted for USA Track & Field. In 2025, he distilled 150 mental performance lessons into one book: One Day Better . Jeff doesn't preach positive thinking, he