Behind the 2026 World Cup Hospitality Experience with On Location's Paul Caine

On this episode, we welcome Paul Caine, president of On Location, the company in charge of hospitality for this Summer’s FIFA World Cup.

Paul joins us to discuss the business of premium hospitality experiences, On Locations' plans for the World Cup, comparisons with other sports and events in the company’s portfolio, and take us behind the scenes of hospitality at the biggest sports and entertainment event in the world. Including...

🏟️ Why the best seats in NY/NJ are actually on the pitch

🥂 The challenge of delivering premium experiences at more than 100 matches

✈️ What's behind the rise of sport tourism

🤩 The role of Rob Lowe and the Dallas Cowboys Cheerleaders

🚖 Travelling to matches

🎤 Is the World Cup bigger than Taylor Swift's Eras tour?

⚽️ Paul's Mount Rushmore +1 of must-see World Cup matches

This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions.

The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠.