Loading episode…
Soccer
Inside LaLiga's growth in America with Nicolas Garcia Hemme, Managing Director for LALIGA North America.
The Footballco Business Podcast›
May 19, 202639:02
Episode context
Listen
Keep going with The Footballco Business Podcast.
Listen here or keep browsing the show and related sport coverage from here.
Episode Notes
How do you sell Spanish football to an American audience?
In this episode, we sit down with Nicolás García Hemme, Managing Director for LALIGA North America. He breaks down how LALIGA and Relevent Sports are successfully growing fandom, culture, and commercial performance across the Atlantic.
Including...
The ESPN Deal: The strategy behind their unique broadcast partnership.
Beyond El Clásico: How to market the rest of the league to US fans.
The Idaho Connection: Why Athletic Club has a massive following in Boise.
Culture & Cuisine: Using food and lifestyle to drive soccer fandom.
Digital Dominance: Why LALIGA is the most-subscribed soccer league on YouTube.
The live experience: Will we see official LALIGA matches played on US soil?
Next listen
All from The Footballco Business Podcast →
Next listen
How FC St. Pauli Built a Merchandising Powerhouse Out of Music Collabs, Anti-Establishment Values and Events | Alexander Timm - Head of Merchandising and Cultural Lead
Aug 26, 202624:55
