Home Discover Scores Watch Listen

Loading episode…

Spot Sports

Everything worth following in sports

Content

Videos
Podcasts
Channels
Blog

Company

About
Support

Legal

Terms of Service
Privacy Policy
YouTube Terms

© 2026 Spot Sports. All rights reserved.

How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode)

Soccer

How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode)

The Footballco Business Podcast›

Jun 24, 202628:10

Next listen

From Football Manager to FMDB Pro: Behind Sports Interactive's new scouting tool

SportsPro World Cup Special pt2: The Beckham World Cup and the most marketable World Cup players

Jul 16, 202632:40

SportsPro: World Cup Special pt1: IShowSpeed to Ref-Cam - Is this the most innovative World Cup broadcast since 1970?

Jul 15, 202623:34

All from The Footballco Business Podcast→

Listen now

Listen in the app

Episode context

Listen

Keep going with The Footballco Business Podcast.

Listen here or keep browsing the show and related sport coverage from here.

The Footballco Business Podcast show Soccer podcasts

Episode Notes

Not all brands need to write massive cheques to get noticed at the World Cup, not even at one this size! Lee Price is a man who made it his calling card to get Paddy Power noticed at international tournaments and joins us on this episode to discuss the brand's Rainbow Russians campaign, getting into trouble sponsoring Nicklas Bendtner's pants and also 'painting' a St Georges Cross on a Polar bear.

This episode was first published in February 2021.

Next listen

All from The Footballco Business Podcast →

From Football Manager to FMDB Pro: Behind Sports Interactive's new scouting tool

Next listen

From Football Manager to FMDB Pro: Behind Sports Interactive's new scouting tool

Related Podcasts

The Beautiful Game: Unfiltered

Underdog Podcasts

ESPN FC

ESPN

Men In Blazers

Men In Blazers

Total Soccer Show: USMNT, Champions League, EPL, and more ...

TSS, The Athletic

Football Ramble

Stak

Listen guide

How do I listen to this episode of The Footballco Business Podcast?

"How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode)" is an episode of The Footballco Business Podcast. Runtime 28 min. Published June 24, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.

Step by step

Open Spot Sports. Get the free Spot Sports app for background play, lock-screen controls, and offline downloads.
Or stream right here. Tap play on the episode card above. No app needed.
Browse the full podcast. Jump to the The Footballco Business Podcast page for the rest of the catalog.
Or subscribe in any podcast app. The Footballco Business Podcast ships on a standard RSS feed, so Apple Podcasts, Spotify, Overcast, and Pocket Casts all work too.

Quick FAQ

When was this episode published?: June 24, 2026.
How long is this episode?: 28 min.
What podcast is this from?: The Footballco Business Podcast. Browse the full back catalog on the show page.
What does this episode cover?: The Footballco Business Podcast covers soccer. This episode runs on the show's regular cadence.

Sources

Get the Spot Sports app
How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode)
The Footballco Business Podcast