How do you line up your putts?

Testing has shown that players using Titleist AIM designs are up to 35% more precise in aligning their putts.

And now Titleist AIM alignment is available on every Titleist golf ball model.

AIM goes back to 2007 when we first started incorporating alignment features into the sidestamp. In talking to players on Tour who were already using alignment aids on their golf ball we began to formalize our research and test different marking options eventually arriving at the designs available today.