When Indonesian conglomerate the Djarum Group acquired Como 1907 from Michael Essien's wife in 2019, the club was competing in Serie D, the semi-professional fourth tier of Italian football. This season, powered by the richest ownership group in Italy, Como finished 10th in their first season back in Serie A in over 20 years. So in this video, HITC Sevens takes a look at Como's rise, the billionaire brothers and club president behind it, and some of the inherent contradictions within the club's ambitious plans to rival Europe's elite. My Social Links: Linktree - https://linktr.ee/alfieph Twitter @HITCSevens - https://twitter.com/HITCSevens Instagram @hitcsevens - https://www.instagram.com/hitcsevens YouTube @alfiepottsharmer1899 - https://www.youtube.com/@alfiepottsharmer1899 Channel Memberships - https://buymeacoffee.com/alfiepottsharmer