Video
Is this the World’s Fastest Rising Rugby Team
Rugby
Is this the World’s Fastest Rising Rugby Team
Coaching Culture with Ben Herring›
May 31, 202659:15258 views
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Academy and development coverage
This clip covers academy or development-team competition. Use the team, sport, and search links to separate it from senior-team highlights.
How does an amateur rugby nation rise from 52nd to 30th in the world?
In this episode of Coaching Culture, Ben Herring sits down with Sweden national rugby coach Alex Laybourne to unpack the culture, leadership and mindset behind one of rugby’s most fascinating stories.
With limited resources, amateur players and a shallow talent pool, Sweden Rugby chose a different path. Instead of copying Tier One nations, they built the best version of themselves.
This is a conversation about:
• Building a no excuses culture
• Coach led, player driven environments
• Leadership and psychological safety
• Why culture is more than slogans
• How storytelling creates belief
• Trusting your coaching eye
• Why Alex would invest in people over technology
• Lessons from Eddie Jones and coach development
• Turning limitations into strengths
• What it takes to build belief and win
Alex shares how Sweden Rugby embraced innovation, player ownership and cultural identity to become one of the most improved teams in international rugby.
Whether you coach rugby, lead a team, work in business or simply love high performance environments, there are lessons here for everyone.
If you enjoy conversations on culture, coaching and leadership, .
LISTEN | LEARN | LEAD
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✅ About Coaching Culture with Ben Herring.
Welcome to Coaching Culture, where I host candid conversations with top rugby coaches and leaders from across industries to explore what it truly takes to build lasting, high-performing cultures. In each episode, we go beyond strategy to discuss trust, leadership, emotional intelligence, and the values that drive long-term success. From international rugby to grassroots sport, I aim to offer insights that will inspire and educate coaches and leaders everywhere.
My focus is on the cultural side of coaching – how to connect with people, deliver impactful messages, and create environments that foster growth. Whether you’re a rugby coach or a business leader, you’ll find valuable lessons. Join me to learn how we coach, lead, and create high-performance environments.
🔔 If you're looking for coaching & leadership skills, hit ! Stay tuned for candid conversations, expert insights, strategies, & inspiring stories.
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From the Coaching Culture with Ben Herring channel. Tap the channel link below the title to browse more uploads.
How long is this video?
59 minutes.
