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The New Masculinity of Coaching | Craig White
Rugby

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What if the greatest coaching skill isn't tactics, analysis or technical knowledge?
What if it's presence?
In this powerful conversation, former British & Irish Lions, Wales, Ireland and Leicester Tigers strength & conditioning coach Craig White shares why the future of coaching isn't about becoming tougher... it's about becoming more conscious.
Craig explains why modern coaches must develop emotional intelligence, self-awareness and presence if they want to build truly connected, high-performing teams.
This isn't a conversation about becoming softer.
It's about becoming a stronger leader.
Whether you coach rugby, football, basketball, business or people, this episode will challenge how you think about leadership forever.
In this episode we discuss:
• The evolution of masculinity in coaching
• Why emotional regulation is a competitive advantage
• Presence vs performance
• How great coaches create psychologically safe environments
• Why players learn more from watching than listening
• The difference between regulated and dysregulated coaches
• Why connection is the foundation of high performance
• Coaching under pressure
• Leadership beyond tactics
• Building trust inside teams
• Brotherhood and team culture
• Emotional intelligence for coaches
• How to become a better leader
• The hidden cost of chasing performance
• Why the future of coaching starts within
If you're interested in:
Rugby coaching
Coaching leadership
Team culture
High performance
Emotional intelligence
Sports psychology
Leadership development
Coach wellbeing
Building trust
Coaching mindset
...this episode is for you.
About Craig White
Craig White is a former elite strength & conditioning coach who worked with Leicester Tigers, Wales, Ireland, Uruguay, the British & Irish Lions and World Rugby before becoming an international leadership consultant. Today he mentors coaches, CEOs and high performers around the world, helping them lead with greater presence, emotional intelligence and impact.
Please visit my website to get more information: coachingculture.com.au
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✅ About Coaching Culture with Ben Herring.
Welcome to Coaching Culture, where I host candid conversations with top rugby coaches and leaders from across industries to explore what it truly takes to build lasting, high-performing cultures. In each episode, we go beyond strategy to discuss trust, leadership, emotional intelligence, and the values that drive long-term success. From international rugby to grassroots sport, I aim to offer insights that will inspire and educate coaches and leaders everywhere.
My focus is on the cultural side of coaching – how to connect with people, deliver impactful messages, and create environments that foster growth. Whether you’re a rugby coach or a business leader, you’ll find valuable lessons. Join me to learn how we coach, lead, and create high-performance environments.
🔔 If you're looking for coaching & leadership skills, hit ! Stay tuned for candid conversations, expert insights, strategies, & inspiring stories.
youtube.com/@CoachingCulture
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1 hour 1 minute.