20 years is a mighty long time, long enough to build and empire. Long enough to fall and rise, long enough to reinvent yourself. We are celebrating one of cycling’s longest-running, most successful partnerships, the 20 years we have shared with Brandon Semenuk. This 3-part series begins with Sharpening Your Knife, an intimate look at Brandon’s beginnings as a rider and his relentless pursuit of progress, in competition and beyond. From local jumps to the world stage, his rise was meteoric. At just 14, he was signed by Tyler Morland, a pivotal moment that set the wheels in motion for one of the most influential careers in mountain biking history. Subscribe to the SRAM channel ⇩⇩⇩: @SRAM ​ MB01WWTFYZQPPON