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Yesterday •
BUILT | Maghalie Rochette Seeker CX
Maghalie Rochette has spent the last decade riding through the chaotic, muddy world of elite cyclocross—a discipline where riders sprint, shoulder their bikes and battle brutal terrain in all weather conditions. A 4x Canadian National Champion, 3x Pan American Champion, UCI Cyclocross World Cup winner and author of Fever, Maghalie races with a trademark mix of intensity, joy and pure stoke. Her custom, handmade Seeker Bicycles carbon cyclocross bike, equipped with SRAM RED AXS, Zipp 303 SW wheels and a Hammerhead Karoo, is built to rip through the grit and grime of cyclocross courses with precision and style. And behind every perfectly tuned bike is her husband and mechanic, David Gagnon—with loyal supervisor Mia the Dog, too. This is the machine Maghalie uses to chase the biggest dreams of her career. Frameset: Custom Handmade Carbon Seeker Cyclocross bike Paint: John Slawta @LandSharkBicycles Derailleur: SRAM Red AXS Shifter/Brake: SRAM Red AXS Rotors: SRAM Paceline X 160/140mm CL Cassette: SRAM Red 10-36 Chain: SRAM Red Crankset: SRAM Red AXS+ Quarq / 170mm / 38T Pedals: XPEDO CXR TI Spindle Wheels: ZIPP 303 SW Tubeless Tires: Challenge Grifo HTLR TE Series 33mm Handlebar: ZIPP Service Course SL88 Bars / 40cm Stem: Zipp Carbon SL stem 90mm Bar tape: FIZIK Vento Microtex 2mm Seatpost: Zipp service course SL Saddle: FIZIK Vento Argo 00 Carbon 140mm MB01PTFRBAYW06O
November 13, 2025 •
SRAM Brakes | How to: Bed In Disc Brakes
When brake pads and rotors are new, they must be “bed-in” to reach their full braking potential. Doing so increases friction between pads and rotors by evenly distributing or "bedding in" pad material to the rotor. To bed-in your brakes, follow these steps: 1. Find an empty flat parking lot or low traffic area to perform the procedure on the bike. 2. Stay seated while riding, and avoid locking up your rear wheel. 3. Accelerate to a moderate speed, then evenly apply the brakes to slow to a walking speed, then release the brakes. Repeat this process 20 times. 4. Accelerate to a fast speed, then evenly apply the brakes to slow to a walking speed, then release the brakes. Repeat this process 10 times. 5. Let the brakes cool before any further riding. Repeat this every time you replace pads and rotors.
November 7, 2025 •
Blank Canvas | Episode 1 - Circles ft. Matteo Jorgenson & Annabelle Terry
Every ride begins with a Blank Canvas–shaped by pedal strokes and pursuit of the road ahead. This new series follows athletes and their chosen artists who blur the lines between sport and art to create something entirely their own. Episode 1, “Circles”, brings Team Visma | Lease a Bike rider Matteo Jorgenson and multimedia artist Annabelle Terry together to explore the shape of a pedal stroke as both physical force and artistic creation, where every circle pushed contributes to Matteo’s story, and Matteo’s story, a work of art. Read more: https://www.sram.com/en/sram/campaigns/blank-canvas?utm_source=youtube&utm_medium=social&utm_campaign=sr-content-smr-feature-blank-canvas-2025&utm_term=sr_blank-canvas-ep.1
October 3, 2025 •
Giro di Mankei | SRAM Presents
What is the Giro di Mankei? It’s a ride/party up the Grossglockner, Austria's tallest mountain, with a little “après” finish. Fast riders dancing up the hairpins, surrounded by fast cars and stubbing scenery. SRAM, Zipp, Porsche, Specialized, FAT and BBUC supported this convergence of bike and car culture, thus sharing the Racing Dream—discovering yourself, whether it's in a go kart, on a road bike or in a Le Mans hypercar. Read more: https://www.sram.com/en/life/stories/giro-di-mankei
September 24, 2025 •
SRAM Road | How to: Install your Rear Wheel
Installing the rear wheel on your road bike is quick and easy when you follow our simple steps: Make sure the rear derailleur is in the fully outboard position. If not, shift all the way into the hardest gear, which is the smallest cog of the cassette. There’s no need to shift your front derailleur. Guide the chain onto the smallest cog of the cassette. Hold the rear derailleur back and guide your rear wheel into the dropouts of your frame. Align the brake rotor between the brake pads in the caliper. Release the rear derailleur. Install the rear thru-axle from the non-drive side with the appropriate tool. Tighten the rear thru-axle to the manufacturer’s torque specifications. Watch the SRAM How To series → https://www.youtube.com/playlist?list=PL9DDrMFpBSuyKamCfzFA_VOx-1PDN-eT8 Subscribe to the SRAM channel → https://www.youtube.com/@UCZQhLgsgDObN7066d5rnDhw
September 24, 2025 •
SRAM Road | How to: Remove your Rear Wheel
Removing the rear wheel on your road bike is quick and easy when you follow our simple steps: Shift all the way into the hardest gear, which is the smallest cog of the cassette. There’s no need to shift your front derailleur. With the appropriate tool, loosen and remove the thru-axle from your rear wheel on the non-drive side. Pull the rear derailleur body back and upward to remove the rear wheel. Watch the SRAM How To series → https://www.youtube.com/playlist?list=PL9DDrMFpBSuyKamCfzFA_VOx-1PDN-eT8 Subscribe to the SRAM channel → https://www.youtube.com/@UCZQhLgsgDObN7066d5rnDhw
September 18, 2025 •
BUILT | Nino Schurter GOAT Scott Spark RC
What do you give the guy who’s won it all? One thing we’re going to miss when Nino is gone is building him the coolest custom race bikes we’ve ever seen. Over the years there have been some incredible builds, but for this one we knew we had to go big. Starting with a custom painted Scott Spark RC World Cup frame, we spared no detail in building it out. The XX SL Transmission and Motive Ultimate brakes are 1/1, just like him. Paired with RockShox’s Flight Attendant system and new Reverb, there is no question that this bike is fit for the GOAT himself. Frame: Scott Spark RC HMX SL Custom Custom Paint: Nino Schurter GOAT Shifter: SRAM AXS POD Rocker controller Remote: SRAM AXS Pod Ultimate controller Derailleur: SRAM BlackBox AXS Eagle Transmission N1NO 1/1 Chain: SRAM XX SL GOAT Eagle Transmission Flattop gold chain Cassette: SRAM XX SL Gold Eagle Transmission 10-52T Crankset: SRAM XX SL GOAT Eagle Transmission Power Meter, 170mm / 38T Chainring Bottom Bracket: DUB Pressfit MTB 89/92mm Ceramic Brakes: SRAM Motive Ultimate Rotors: SRAM Centerline X rotors, 180mm Fork: RockShox SID Ultimate Flight Attendant, 120mm, 44mm offset Shock: RockShox SIDLuxe Ultimate Flight Attendant Custom Handlebar: Syncros Fraser IC SL WC -40° / 80mm / 700mm Grips: Syncros Foam Tires: Maxxis Aspen ST 29x2.40WT (Test Pilot) Bottle cage: Topeak Shuttle Cage Z Wheels: Syncros Silverton 1.0s Seatpost: RockShox AXS Reverb, 31.6mm, 100mm Saddle: Syncros Tofino R SL Pedals: HT Leopard M2T MB01GSO63RYOGYZ
September 9, 2025 •
When we started chasing the dream of a better ride, we could never have predicted what we’d be riding some 38 years later. But the realization of Eagle Transmission remains true to day one. And while we’re never satisfied, we’re taking a moment to celebrate with the 1987 Collection. Limited to just 1987 box sets, this collection represents where we've come from, where we are now and where we are going. Utilizing a UFO Labs Sector 125 frame handmade in Schweinfurt, Germany by one of our test engineers, this bike is SRAM through and through. Frame: UFO Labs Sector 125 Crankset:1987 Crankset 170mm and chainring w/ Quarq Powermeter Chain: 1987 Chain Derailleur: 1987 Derailleur Cassette: 1987 Cassette Wheels: Zipp 1Zero HiTop SW wheels, 29”, 148mm rear hub spacing Controllers: SRAM Pod Ultimate w/ 1987 Clamp Seapost: Reverb AXS, 200mm, 31.6mm Bars: Truvativ Descendant 35mm Stem: Truvativ Descendant 40mm Pedals: Time SPECIALE 10 Pedals Silver Saddle: Ergon SMC Grips: Truvativ Descendant Brakes: Motive ULT brakes Rotors: Centerline X rotors 180mm Rear Shock: RockShox Super Deluxe 125mm, 190*45 Fork: RockShox Pike Ultimate Maxxis Rekon, 29x2.4WT, 3C, EXO+ Learn More - https://www.sram.com/en/sram/mountain/series/eagle-transmission-1987-collection MB017BEMJBP6XE1
August 19, 2025 •
FOREVERISH Ep.3: Throttle Open | Brandon Semenuk
20 years is a long time. Long enough to build an empire. Long enough to fall and rise again. Long enough to reinvent yourself. We’ve seen how the partnership between Brandon Semenuk and SRAM has grown into a powerful force, but in this final installment, we focus on the now and look ahead to what the future holds. Innovation is essential in all sport, not just in the tools we use, but in the way we think, move, and evolve. Staying at the forefront takes more than talent; it takes a willingness to push past comfort, chase curiosity, and constantly reimagine what’s possible. This chapter is about never letting up. About chasing the feeling that made it all exciting in the first place, and evolving fast enough to keep up with it. MB01CV7MRZ1R8HU
July 29, 2025 •
FOREVERISH Ep.2: It Takes A Village | Brandon Semenuk
Creativity is an essential piece to performance of any kind. Developed in the pressure-cooker of high-level competition, Brandon’s expressive approach to riding bled into his desire to create content that mirrored and highlighted what he was doing outside of the confines of a slopestyle course. Aligning himself with other like-minded people who were chasing their own veins of creativity helped grow and push each other’s limits, rising the tide of what was possible and developing their craft to new highs. MB01WTONLTBJJ3C
