Cycling
SRAM
At SRAM we are passionate about cycling. We ride our bikes to work and around town. We ride our bikes in the peloton, on the trails and down the mountains.
•
•
•
•
•
•
Evergreen
September 24, 2026 • 0:54
Whistler World Cup Brake Setup | SRAM Maven
Luca Shaw was one of the athletes we worked closely with to help develop the new Maven B1 SwingLink (gold). The higher leverage ratio with the B1 SwingLink means less force is required to move the lev
September 17, 2026 • 0:32
Warm-Up in Soldier Hollow with Martin Vidaurre
Get 'em up! Race week in Soldier Hollow, Utah, for the penultimate round of the XC UCI MTB World Series. Martin Vidaurre gives us a closer look at those limited-edition Made in Racing red Motive Ult
September 14, 2026 • 0:29
My Path, My Ride | PS Simelane, SRAM Engineer
How did a self-proclaimed "Accidental Cyclist" become an engineer at SRAM? PS Simelane wasn't planning on becoming a cyclist, but what started as commuting during university and cross-training for ru
September 9, 2026 • 0:17
Motive Ultimate | Sina Frei XCO World Cup Setup
Motive is the brake for today's faster-everywhere riders, delivering the perfect combination of light weight and serious power. Light enough for hard-charging XC. Powerful enough for aggressive trail.
September 4, 2026 • 0:22
XX SL Eagle Transmission | Specialized Epic 9 Adrien Boichis
For riders like Adrien Boichis, power to weight is everything when flying off the line. His Specialized Epic 9 is built with SRAM XX SL Eagle Transmission, the perfect race bike for those who demand m
September 2, 2026 • 0:12
SRAM XX DH Transmission | Built to Send
XX DH Transmission is made to charge harder, ride faster, and stay composed through whatever chaos the track throws at you. XX DH is built to send. #SRAM
August 20, 2026 • 0:13
Troy Brosnan Through the Dust | Les Gets DH World Cup
Troy Brosnan through the dust in Les Gets...soon to be mud. Video by Kuba Gzela #SRAM
August 15, 2026 • 0:31
SRAM XX SL Eagle AXS Transmission Install | Santa Cruz Tallboy Build
Setup shouldn't be complicated. Eagle Transmission is the most robust drivetrain we've built, delivering the best shift under load, and it installs in minutes. With a simple three-step process, Prepa
August 11, 2026 • 0:11
What Is Pedal Kickback? | Ochain
What is pedal kickback? What is pedal feedback? How much force are you actually experiencing through your feet? And how does Ochain solve for it? These answers and more at the link in our bio. #SRAM
August 8, 2026 • 0:29
When Every Millisecond Counts | SRAM XX DH Transmission BUILT
When every millisecond counts and the podium is on the line, XX DH Transmission delivers a true edge: full-power shifting under load, confidence-inspiring toughness, and focused silence. The new Spec
Is this your channel? Claim this page to edit how it reads and get your ranking badge.