Cycling
SRAM
At SRAM we are passionate about cycling. We ride our bikes to work and around town. We ride our bikes in the peloton, on the trails and down the mountains.
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Evergreen
August 20, 2026 • 0:13
Troy Brosnan Through the Dust | Les Gets DH World Cup
Troy Brosnan through the dust in Les Gets...soon to be mud. Video by Kuba Gzela #SRAM
August 15, 2026 • 0:31
SRAM XX SL Eagle AXS Transmission Install | Santa Cruz Tallboy Build
Setup shouldn't be complicated. Eagle Transmission is the most robust drivetrain we've built, delivering the best shift under load, and it installs in minutes. With a simple three-step process, Prepa
August 11, 2026 • 0:11
What Is Pedal Kickback? | Ochain
What is pedal kickback? What is pedal feedback? How much force are you actually experiencing through your feet? And how does Ochain solve for it? These answers and more at the link in our bio. #SRAM
August 8, 2026 • 0:29
When Every Millisecond Counts | SRAM XX DH Transmission BUILT
When every millisecond counts and the podium is on the line, XX DH Transmission delivers a true edge: full-power shifting under load, confidence-inspiring toughness, and focused silence. The new Spec
August 6, 2026 • 0:31
Specialized Demo 11 HighGear Build | SRAM XX DH & RockShox BoXXer
Built to give riders and racers an edge beyond all expectations. The Specialized Demo has defined progression in gravity riding for 22 years, challenging convention of what it means to be a "race bike
August 6, 2026 • 5:15
BUILT | Specialized S-Works Demo 11
For 22 years, the Specialized S-Works Demo has defined progression in gravity riding. Built to give riders and racers an edge beyond their highest expectations, its mission has always been to challeng
August 2, 2026 • 0:27
Erik Fedko "TYPE SHIT" — his biggest project to date, shot on both 16mm film and digital — is now live on YouTube. Five segments shot across Canada, New Zealand, Spain, France, and Germany. The film
August 1, 2026 • 0:56
A-Line Whistler Bike Park | Lukas Schäfer aka Sheeper
For your first laps in the Whistler Bike Park … is there any other trail? Lukas Schäfer warms up down A-Line. #SRAM
August 1, 2026 • 6:35
Pauline Ferrand-Prévot on Defending Yellow | Tour de France Femmes avec Zwift
The Tour de France Femmes avec Zwift is back. Before the racing begins, we sat down with reigning champion Pauline Ferrand-Prévot. From defending yellow to reflecting on last year's unforgettable vict
July 27, 2026 • 0:29
Limited Edition Maven Ultimate | Santa Cruz Tallboy
A hidden gem of this limited-edition Santa Cruz Bicycles Tallboy are special edition SRAM Maven Ultimate brakes, finished with gold flakes, colour-match perfectly with the Chris King 50th Anniversary